*Currently under construction, more coming soon!*
The Idea
Branding for a bold, western-inspired potato chip brand.
The goal was to capture the adventurous, rugged spirit of the American West while appealing to modern snack lovers as a fun, straightforward, trustworthy snack brand with no over-engineered flavors, and trusted ingredients from hard working farmers in the community.
Branding for a bold, western-inspired potato chip brand.
The goal was to capture the adventurous, rugged spirit of the American West while appealing to modern snack lovers as a fun, straightforward, trustworthy snack brand with no over-engineered flavors, and trusted ingredients from hard working farmers in the community.
The Challenge
Existing modern potato chip brands are dense with competition with many brands relying on flat colors, generic imagery, and simple fonts. So how would a new brand stand out on the shelf?
My Solution
My answer was to combine honest, transparent brand voice with playful, Western-inspired illustration. I wanted every bag to tell a story of cowboys riding chips in frontier scenes with bold visual personality turning packaging into an immersive experience.
My answer was to combine honest, transparent brand voice with playful, Western-inspired illustration. I wanted every bag to tell a story of cowboys riding chips in frontier scenes with bold visual personality turning packaging into an immersive experience.
This approach creates a distinctive, memorable shelf presence that communicates both authenticity and fun, setting Wrangler apart in a crowded snack aisle.
Deliverables
Branding identity
Packaging
Illustration
Branding identity
Packaging
Illustration
Tools Used
Illustrator
Photoshop
After Effects
Illustrator
Photoshop
After Effects
