*Currently under construction, more coming soon!*
The Idea
Branding for a bold, Western-inspired potato chip brand. The goal was to capture the adventurous, rugged spirit of the American West while appealing to modern snack lovers.
Branding for a bold, Western-inspired potato chip brand. The goal was to capture the adventurous, rugged spirit of the American West while appealing to modern snack lovers.
The Challenge
Existing potato chip brands often rely on flat colors and generic imagery, making it hard for new entrants to stand out.
I wanted Wrangler to have a distinctive, high-energy visual identity that could communicate flavor, fun, and brand personality at a glance.
The packaging needed to work across multiple flavors and retail contexts while maintaining a cohesive brand identity.
Deliverables
Branding identity
Packaging
Illustration
Branding identity
Packaging
Illustration
Tools Used
Illustrator
Photoshop
Chat GPT
Illustrator
Photoshop
Chat GPT
