*Currently under construction, more coming soon!*
The Idea
Branding for a bold, western-inspired potato chip brand.
The goal was to capture the adventurous, rugged spirit of the American West while appealing to modern snack lovers as a straightforward, trustworthy snack brand with little gimmicks, no over-engineered flavors, and trusted ingredients from hard working farmers in the community.
Branding for a bold, western-inspired potato chip brand.
The goal was to capture the adventurous, rugged spirit of the American West while appealing to modern snack lovers as a straightforward, trustworthy snack brand with little gimmicks, no over-engineered flavors, and trusted ingredients from hard working farmers in the community.
The Challenge
Existing potato chip brands often rely on flat colors and generic imagery, making it hard for new entrants to stand out.
I wanted Wrangler to have a distinctive, high-energy visual identity that could communicate flavor, fun, and brand personality at a glance to appeal to young and old audiences yearning for the wild west.
Deliverables
Branding identity
Packaging
Illustration
Branding identity
Packaging
Illustration
Tools Used
Illustrator
Photoshop
After Effects
Illustrator
Photoshop
After Effects
