360 Yearly Marketing Campaign and Event Design
Texas Computer Education Association (TCEA) hosts an annual convention that brings educators and learners together to discover the latest trends and technology in education, connect with industry leaders, earn CPE credits, and find community among fellow lifelong learners.
Each year, I designed the TCEA Convention brand using TCEA’s core primary red, blue, yellow, and navy colors while avoiding traditional education imagery. For 2024 I used abstract geometric textures and polygons to symbolize forward-thinking individuals and educators coming together to support one another.
On top of designing and web design for our yearly convention, I was tasked with manning stations, helping attendees with any manner of troubleshooting and few instances of photography for the event.
Texas Computer Education Association (TCEA) hosts an annual convention that brings educators and learners together to discover the latest trends and technology in education, connect with industry leaders, earn CPE credits, and find community among fellow lifelong learners.
Each year, I designed the TCEA Convention brand using TCEA’s core primary red, blue, yellow, and navy colors while avoiding traditional education imagery. For 2024 I used abstract geometric textures and polygons to symbolize forward-thinking individuals and educators coming together to support one another.
On top of designing and web design for our yearly convention, I was tasked with manning stations, helping attendees with any manner of troubleshooting and few instances of photography for the event.
Deliverables
Branding identity
Digital design
Experiential design
Motion graphics
Print design
Web design
Trade show
Photography
Illustration
Team
Emily Horn, Copywriter
Sara Qualls, Social Media Manager
Ben Starr, Deputy Director
Branding identity
Digital design
Experiential design
Motion graphics
Print design
Web design
Trade show
Photography
Illustration
Team
Emily Horn, Copywriter
Sara Qualls, Social Media Manager
Ben Starr, Deputy Director
Tools Used
Illustrator
Photoshop
InDesign
After Effects
WordPress
Canva
Asana
Illustrator
Photoshop
InDesign
After Effects
WordPress
Canva
Asana
Click below to see mockups of the planning process
for the 2022 Dallas TCEA convention.
Freeman was the vendor for convention production.
for the 2022 Dallas TCEA convention.
Freeman was the vendor for convention production.
tcea.org redesign
Web design
About a year into my time at TCEA, I was tasked with redesigning the main organization website using DIVI for WordPress. Since I was tasked with TCEA's yearly Convention and Exposition branding and website, while also designing anything and everything for our smaller events, I was given help in this massive undertaking. With my supervisors help and creative direction, we were able to re-design the current website into what you see today.
About a year into my time at TCEA, I was tasked with redesigning the main organization website using DIVI for WordPress. Since I was tasked with TCEA's yearly Convention and Exposition branding and website, while also designing anything and everything for our smaller events, I was given help in this massive undertaking. With my supervisors help and creative direction, we were able to re-design the current website into what you see today.
Visit tcea.org to see more of the live site in action.
Key takeaway
We were all proud of having a new organization website that looked and functioned better than previous, I feel that by using a limited web builder like DIVI, we made a product that works for a growing organization with courses, educational resources, webinars, blogs, and more.
We were all proud of having a new organization website that looked and functioned better than previous, I feel that by using a limited web builder like DIVI, we made a product that works for a growing organization with courses, educational resources, webinars, blogs, and more.
Not long after starting, I was tasked with making animations for IMAG screens and other animated touch points as needed. The first being a design for an exhibit hall entrance unit during covid-19.
This was one of a few animated IMAG screens for featured presenters during the convention. This looping video would play in the background while presenters would speak on stage about a variety of topics regarding educational technology, and topics regarding teaching as a whole.
When featured presenters had their own materials to present on stage, we would switch to less busy screens and provide two spots for PIP (picture-in-picture) on top of the background animations.