*Currently under construction, more coming soon*
Should we or shouldn't we?
With much of the older nostalgic Austin fading away, there are some institutions that are staples that, although old, don't warrant a full rebrand. So instead of alienating Austin natives with history, how could I bring the Austin Zoo into the modern day?
With much of the older nostalgic Austin fading away, there are some institutions that are staples that, although old, don't warrant a full rebrand. So instead of alienating Austin natives with history, how could I bring the Austin Zoo into the modern day?
The Solution
Since the zoo doesn't have a cohesive brand, I wanted to bring their presence forward with simple patterns, textures, vibrant energetic colors, and photos highlighting the natural and recognizable beauty of pelts, hides, feathers and nature in our world.
Since the zoo doesn't have a cohesive brand, I wanted to bring their presence forward with simple patterns, textures, vibrant energetic colors, and photos highlighting the natural and recognizable beauty of pelts, hides, feathers and nature in our world.
Deliverables
Brand identity
Print design
Environmental graphics
Illustration
Brand identity
Print design
Environmental graphics
Illustration
Tools Used
Illustrator
Photoshop
InDesign
Illustrator
Photoshop
InDesign
