The Problem
The Austin Zoo needed a refreshed identity that felt energetic, family-friendly, and wild without becoming overly childish. With that, I made this conceptual branding package for the beloved Austin institution.
The Austin Zoo needed a refreshed identity that felt energetic, family-friendly, and wild without becoming overly childish. With that, I made this conceptual branding package for the beloved Austin institution.
The Solution
Since the zoo doesn't have a cohesive brand, I wanted to bring their presence forward with simple patterns, textures, vibrant energetic colors, and photos highlighting the natural and recognizable beauty of pelts, hides, and feathers in our natural world.
Since the zoo doesn't have a cohesive brand, I wanted to bring their presence forward with simple patterns, textures, vibrant energetic colors, and photos highlighting the natural and recognizable beauty of pelts, hides, and feathers in our natural world.
Deliverables
Brand identity
Environmental graphics
Illustration
Brand identity
Environmental graphics
Illustration
Tools Used
Illustrator
Photoshop
InDesign
Illustrator
Photoshop
InDesign
