The Challenge: Balancing History
with Modernity
With much of the older nostalgic Austin fading away, there are some institutions that are staples that, although old, don't warrant a full rebrand. So instead of alienating Austin natives with history, how could I bring the Austin Zoo into the modern day?
with Modernity
With much of the older nostalgic Austin fading away, there are some institutions that are staples that, although old, don't warrant a full rebrand. So instead of alienating Austin natives with history, how could I bring the Austin Zoo into the modern day?
The Solution
Since the zoo doesn't have a cohesive brand, I designed a modular system that unifies the zoo's touchpoints from environmental signage to print assets with simple patterns, textures, vibrant energetic colors, and photos highlighting the natural and recognizable beauty
of pelts, hides, feathers and nature in our world.
Since the zoo doesn't have a cohesive brand, I designed a modular system that unifies the zoo's touchpoints from environmental signage to print assets with simple patterns, textures, vibrant energetic colors, and photos highlighting the natural and recognizable beauty
of pelts, hides, feathers and nature in our world.
Deliverables
Brand identity
Environmental design
Print design
Illustration
Brand identity
Environmental design
Print design
Illustration
Tools Used
After Effects
Illustrator
Photoshop
InDesign
After Effects
Illustrator
Photoshop
InDesign
